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18/08/2007

The Economic Naturalist: In Search of Explanations for Everyday Enigmas

J’avais beaucoup aimé « Freakonomics ». « The Economic Naturalist » s’inscrit plus ou moins dans la même veine, prendre des thèmes parfaitement compréhensibles pour toucher du doigt des vérités économiques…

 

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Why do drive-up ATM machines have Braille dots on the keypads? Why does it cost more to fly round-trip from Kansas City to Orlando than from Orlando to Kansas City? Why are people more likely to return cash to a store when given too much change than to return merchandise for which they were not charged? Why do fast food chains promise a free meal if the cashier doesn't offer a receipt, even though most customers don't want one?

 

You can imagine how such common-sense questions could form the starting points for just the kind of writing about business and economics that curious readers now crave. And sometimes, Frank's one- or two-page answers deliver on that promise.

 

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