Hype: Ami ou ennemi...
We’re all guilty of falling for hype. It’s the same as the crowd buying into the Emperor’s new clothes; none of us want to look stupid by saying we can see the big guy’s floppy manparts, and none of us want to look as if we’re missing out on something really great.
We all buy the new iPod because, well, Johnny Neighbour has one, not because we need it to improve our lives.
Presumably because it wobbles on an economic knife-edge most of the time, the games industry drives one of the biggest hypemobiles on the entertainment superhighway. I can’t think of a film or a music release that has ever been subject to the same level of sustained, pre-release hysteria as the biggest games releases are treated to.
Consequently, the big games are so forcibly rammed down our oesophagus that I end up resenting them. And I end up resenting them because I’m an idiot, and tend to end up buying them.